A sales funnel is a process where you lead a visitor down the road from prospect to buyer. There is a very clear and concise path that someone who visits your site or your landing page needs to follow to increase their chance of converting from a potential sale to dollars in your pocket. Or, at least there should be. Are you following that path? Chances are pretty good that you are not.
As a business owner, doctor, lawyer or other busy professional, you are wrapped up in your daily activities and often don’t pay attention to the money you are losing by not paying attention to your website and how users flow through that website. This is where a sales funnel comes in and we can create everything from a very basic funnel to a highly complex, logic driven funnel. We build them all shapes and sizes.
When you look at your site, there are two basic metrics you should be evaluating on a regular basis. The first is the number of visitors. If you don’t have any traffic then it follows that you will not have any sales. Traffic is a different function and you can visit our SEO Page for more information on generating targeted Pay Per Click traffic or massive amounts of organic traffic to your site. That is the first metric.
The second metric is infinitely more important. We can always get you traffic to your site, but what happens when they get there? Most website owners don’t even know what happens to their visitors once they hit the home page. If that is you don’t worry, you are not alone.
Conversions can be a bit tricky. What is a conversion? That depends entirely on what your objective is with a client. Do you want them to just sign-up, buy something or call you? What you want them to do is how you define a conversion and that can be unique for everybody. Maybe you want them to execute from a list of options (logic based conversion).
That is the entire purpose of a sales funnel and is what we can help you build. In fact, we can take care of all your website marketing needs so you can focus on what you do best and let us start converting for you. Contact us today to see what funnel technology is right for you.