There are different types of promotional video and here we discuss which one may be right for you or your organization. One of the best methods for getting your message to the marketplace is to attach your message to a cause. This cause is normally either well-known or a very specific niche cause that will viral easily. What you will do with this cause is create a documentary associating yourself with the solution or as a longer-term part of the solution for the problem presented in the video. The effect or impact of these videos can be astounding while creating the promotional video itself can be extremely reasonable. Learn more about creating a documentary.
For all of our promotional video packages, we use award winning and experienced directors who will provide you with amazing footage and then we will work to package it and promote it either through direct distribution or as a syndicated effort. The sky is the limit, but we also want to be realistic when it comes to production and distribution. The first step is to determine the type of video that is right for you and get you into production.
Promotional Video Types
These are animated shorts that can range anywhere from 30 seconds up to a full-length feature. Starting at $500 per finished minute, these videos can get across your marketing message and, because of the low cost, you can produce multiple graphics for different uses. Learn more
Aka Previews, Teasers, Trailers and a couple of other obscure names, Trailers are designed to entice people to events. These are between 30 to 120 seconds long and are heavy with editing and motion graphics. Because Trailers are extremely labor intensive, they start at $5,000 and go up from there, but the results are truly amazing. Learn more
Designed to showcase your talents through video in a short amount of time, reels are what you use to promote your talent or service. About 30 seconds long, Starter Reels are for those new to the industry or who do not have a lot of content built up. These are just the essentials and they start around $2,500. Full Reels are for the pros and they start at $7,500 for a 2-3 minute finished product. Learn more
What the name implies, these are promo or promotional videos. Promo videos are short to medium films designed to promote. Short Promos are between 30 to 60 seconds long and start at $3,000. Full-length Promos are between 3 to 10 minutes long and range from $7,500 to $15,000. They are lower key and designed to present a product or service in a more business to business or “professional” environment. We have to be careful when describing promo videos because the differences between these and other video categories are subtle. Learn more
Typically 8 to 12 minutes in length, Short Films fall into the passion category. We can help you with all stages of the Short Film process to help you bring your vision to life. Budget around $15,000 for a Short Film plus promotional and submission cost to the festivals. Ready to be a Short Film filmmaker? Learn more
Biographies are stories told by 3rd parties about an individual – you. A biography is an emotional bridge that builds a deeper connection between the viewer and the individual. A short biography is about 3 to 5 minutes long and will run about $7,500. A standard length biography is about 8 to 12 minutes long and will run around $15,000. Learn more
Infomercials are a special breed of advertising. We have all seen them. As Darth would say, “Resistance is futile.”
These spots vary greatly in range and pricing so you will have to discuss quotes with a representative. While the formula is similar across most infomercials, the time, motion graphics, onsite / studio shoot and personalities involved are all over the board and there are quite a few questions we will have to answer before we can provide you with an out of pocket cost. Learn more
Documentaries are exploding and a lot of people are asking why. A documentary does several things for you either in your profession or in your passion, or perhaps both. When you create a documentary, you are showing the world that you are an expert in an area. In addition, you are promoting awareness in the documentary subject matter. As an added bonus, you are developing relationships with each and every person who views the documentary with two of the strongest bonds that can exist – a visual stamp of you or your company and a shared mutual interest that you have in common with the viewer. Documentaries start around $25,000 and go up from there depending on the needs and complexities of the scenes. Learn more
Contact us for more information on any of these promotional video types.