What is a Biography and Why Do I Need One?
First, let’s get the housekeeping out of the way. Biographies are stories told by 3rd parties about an individual – you. The goal of a biography is to encapsulate what is important about a person and their life. It will represent, in a tasteful way, the value an individual has to offer and where they have focused their life in time spent. Done correctly, it is a story telling adventure where accomplishments are highlighted and told by a 3rd party where it becomes acceptable to “brag”. A biography is an emotional bridge that builds a deeper connection between the viewer and the individual. A short biography is about 3 to 5 minutes long and will run about $7,500. A standard length biography is about 8 to 12 minutes long and will run around $15,000.
This is a really interesting category and one that is fascinating because of the people we get to meet, get to know and hear their life stories. Biographies are difficult stories for many to tell. Sometimes people have a hard time describing all of their accomplishments and some of their inner most thoughts and stories, but that is the magic of a biography. Our ability to tell a life story is our ability to create a powerful and compelling glimpse into who you are and why you matter in this world.
Well who gets a biography done about themselves? It surprises most people when they learn the utility of a professionally done biography and how it can help propel them to the next level, no matter who they are and where they are. Executives, Professionals and normal everyday individuals use biographies as a business card on steroids. There is no other way than video to create a level of trust and depth of relationship without being there in person.
Remember in our stats where we let you know that 1 minute of video is the equivalent of 1.8 million words? That is because we work visually and translate everything visual into words and expressions to communicate an idea or concept. The same is true here. We are able to tell your story visually and professionally so that we can help you tell your story in a way that makes sense and with the proper visual cues to enhance the depth of trust and relationship.
Imagine if you will, a normal, everyday individual who has a passion for charities and who has been serving them for 15 or 20 years. That person wants to promote the cause of these charities and wants to serve in a larger capacity. What should that person do? Send a resume? 1.5 seconds and then a trash can reception.
How about if that person sent a link to all of the charities they were interested in serving. This link has a life story of service and running operations for various organizations. This video shows a level of experience, understanding and compassion that emotionally connects to the viewer. Toward the end of the video is an impassioned plea to serve in a larger capacity and dotted throughout the biography are examples of what the person has to offer.
Multiple viewers will connect with this person and, if the phone doesn’t ring first, that person will call the viewer on the other end and they will be able to have a far deeper dialogue than if you simply sent a resume.
A biography is an under-utilized connection tool and if you have not explored having one done, contact us and we will be happy to discuss it to see if there is value for you. If you already know this is a tool you need, simply click the order button below to get your place in queue.