What are Promo Videos?
Exactly what it sounds like, promo videos are short to medium films designed to promote. These are different than trailers, reels and infomercials in that they are lower key and designed to present a product or service in a more business to business or “professional” environment. We have to be careful when describing promo videos because the differences between these and other video categories are subtle.
A trailer is not designed to sell, it is designed to entice. A reel is designed to showcase talent. The only purpose of an infomercial is to sell a product or service. What happens when you mash all three of these together? You get promo videos (short for promotional videos).
Each of the categories is diluted so as not to be overbearing, but the effectiveness is maintained by keeping a common core theme throughout the video.
Let’s look at an example. A renowned author wants to promote a new book. Promo videos will display the expertise of the author (reel), and will provide highlights of the book to entice the reader to want more (trailer) and will then offer the book for sale in a manner appropriate to the type of book (infomercial). There is a formula we use to get to the right mixture of each to deliver a powerful and compelling message to the audience.
Promo videos can be broken into two categories.
These are videos that run about 30 to 60 seconds long and start at $2,000. Think of these as a commercial of sorts where we deliver the elements described above to the target audience. The purpose of short promos is to not only sell the product, but to build a relationship with the viewer.
With the same purpose as their sibling above, full-length promo videos run anywhere from 3 to 10 minutes long and run between $5,000 to $10,000 depending on the complexity of the product or service, the message delivered and the target audience. You don’t want to create a children’s book video that is 10 minutes long unless you are selling educational elements within the book, then it is a completely different product. These are the types of landmines we will help you step around.
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