Are your marketing dollars working for you? It is proven that straight-up promotion is not as effective anymore. You need to build a tribe or community of loyal followers. We are more than just digital marketing, Proshark is a relationship agency.
Proshark Digital Marketing
What is Digital Marketing? In short, Digital Marketing is the use of any electronic media to promote a brand, product, service or event, but it takes more than just digital marketing to be effective. Today’s agency has to be a 360° relationship builder. That is what Proshark does, build loyal followers.
How? Most agencies just “sell stuff” so your cost of acquisition never comes down (more money in their pockets). Eventually, your costs remain constant, your marketing effectiveness declines and you move on to another agency.
At Proshark, we help you connect with everyone, everywhere on every device to foster a lasting relationship to create trust and familiarity. Our goal is to lower your long-term acquisition cost because we want to cultivate a long-term relationship with you.
What is a Customer Worth?
Before you can ask whether your marketing dollars are working for you, the question of how much a customer is worth to you has to be answered. How much is each of your customers worth to you? What do they cost to acquire? What is their lifetime spend. Most business owners go through professional life asking, “Did I have enough customers to make my bottom line profitable?”
What we ask is, “How can I make my existing customer base more profitable and expand my customer base using the most cost-effective means possible?” We have to understand the cost of acquiring a new customer and the value of retaining the existing customer. That is how we measure whether our marketing dollars are working for us or against us.
The Digital Marketing World
The goal of people in the digital marketing world is to sell services – search engine optimization (SEO), web services, social media marketing (SMM), email marketing, build sales funnels and then fill them with leads. These are all viable and valuable services, but if they are being done by separate vendors, then how do you measure the value of each and where does the benefit of cross-pollination register? The old way is that value is measured in whether or not the prospect purchases,but there is no effective measurement of how each touch point impacted the prospect’s signup process. This means you can’t really assign a real cost to that customer.
At Proshark, we do things differently. When we do a full-press campaign including any of the channels listed above, we cross them into each of the channels and build the value based on participation in each. In other words, we don’t stop at just tracking a user in one channel, we incorporate them into all channels. This has a tendency to “blend” the prospect and lower the cost of acquisition significantly. With a lower acquisition cost, you have a higher margin at the bottom line. Simple.
Side Effects? You are creating a relationship across multiple touch points and devices. The more exposure, the better the retention rate. Digital marketing is a race – a sprint and a marathon. The better the retention rate, the lower the acquisition cost of the remaining prospects and, again, the higher the margin at the bottom line. It is like winning twice with the same lottery ticket. Talk to a representative to learn more.
Proshark Digital Marketing Services & Channels
There are many more digital marketing channels than we can list here and we can help you with every single one of them. If you don’t see it listed, just ask and we will provide you the information you are looking for. Remember too that there are simple, single channel campaigns. This is typically where our new clients start out.
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