Branding Strategy & Digital Identity
A website used to be your calling card and your online presence simply a way to get customers in the door. Now your electronic footprint is your business and you need to take it seriously. It can make or break you, even if you are a brick and mortar business.
Branding Your Digital Identity
What is a brand and how does one go about branding? Short answer – it depends. Large companies can spend millions on branding either a product or the company itself. They use focus groups and segmented testing to measure a response to their brand or new product. Why do they spend so much on branding? Because it really does make a difference. Organizations go through the branding process all the time, reviewing the message they put out and the graphics they use to do it with.
A more simplistic approach is pretty typical given market demographics and budgets associated with businesses that are just starting out or may be rebranding due to lack of sales or poor response to their brand. It is actually surprising the number of companies who have to go through this because they did not pay attention to it the first time around.
Your brand is at the core of who you are and it speaks volumes about your company, even without using words. Your logo, your website, the colors you use, your tag line, your elevator pitch, your mission and your vision all have to be saying one thing, the right thing. The more in unison these are, the more powerful your voice. Are each of these congruent with your audience, your product and your service? Understanding the importance of how you communicate your brand to the world is the difference between successful companies and those that falter.
We don’t just design graphics, we help you define your brand.
The Domain Name
It used to be that this branding component was much farther down the list, but not anymore. The domain name is a make or break piece of the puzzle. There are several rules you want to make sure you follow when selecting your domain name. Violate any one of them and it could spell big trouble for the popularity of your website. We don’t need to tell you how disastrous that could be.
Your website is no longer just a calling card. It is becoming the lifeblood of your business, especially as more and more people turn to remote products and services over more traditional brick and mortar, in-person shopping. A good domain name is critical to your success. Let us help you selectively choose the most appropriate name for your branding presence.
The logo used to be the starting point, but logo graphics just aren’t as important as they used to be. Don’t get us wrong, they are still crucial in the sense that they have to be uniquely identifiable. As long as your logo imparts your company culture using content, graphics and colors then you are good to go. We just want to make sure it is consistent with your brand and properly communicates who you are in the market.
We can help you get the right ‘feel’ for your logo quickly as this will be the banner that you present to the world.
Your website, if we compare it to car parts, used to be the hubcaps on a car. Pretty, made the car look good, but didn’t really help it run or make any contribution to you getting from point A to point B. Now your website and the functionality it provides has become the engine. It no longer matters that you are a brick and mortar, if you don’t have a web presence driving traffic to your site, then eventually you will run out of consumers.
A car without an engine is a pretty useless thing. Your website can be in the form of a full-blown site, a landing page or someone else’s lead page driving leads to you. Whatever form your online presence takes, it is becoming even more important and you want to be able to control your own destiny. While this can be confusing, Proshark is here to help take some of the burden off your shoulders. We are here to do the heavy lifting.
Hopefully we have illustrated the importance of branding. If you have more questions or would like to get a quote from us, please don’t hesitate to contact us.
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