Email Marketing Lists
Your list is the single most important marketing tool you have. It is all of your clients, all of your prospects and everyone you come in contact with as you conduct business. Treat it with loving care and it will continue to make your business thrive.
Email Marketing Lists
Your email list is more than just the names of who you communicate and interact with to build your business. While most people think of the list as a static element that you simply send emails to periodically, nothing could be farther from the truth. Your list is the most important tool you have. It must be constantly fed and tended to in order to remain healthy. Just like a tree, it has to be nurtured and pruned regularly to grow. The same is true of your email list. All it takes is a very small amount of bad emails to ruin the entire list and server. Proshark can help.
List maintenance is a critical part of email marketing, constantly cleaning and interacting with your list, but this is not the biggest problem email marketers and potential email marketers face. Most will never be successful at email marketing for one simple reason, they don’t know how to build the list. This is where we come in. There are two types of lists – Cold List and Warm List. Your current customers, vendors and everyone else you come into contact with during the course of business belong to your warm list. Even your prospects who have given you permission to mail them belong to your Warm List.
The proper function of the Warm List is to increase your revenue per client. Our whole goal as digital marketers is to get people into your Warm List as prospects and get them moved over into the client category as quickly as possible. The problem? Getting people into your warm list as cost effectively as possible.
Cold List building versus Warm List Building
A cold list is a highly grey area of emailing to purchased lists or older optin lists from other sources. These lists, while they have value, can get you into a lot of trouble. This message isn’t going to stop anyone from marketing via this method, but if you do, work with someone who knows how to do it. One strategy used by successful email marketers is to use complaint resistant email service providers such as RedXMail who host DIY (Do It Yourself) or DFY (Done For You) services. The primary strategy is to use email to get the recipients to convert from Cold List to Warm List. This is a build only strategy and is not for marketing your product.
If you are bound and determined to purchase a list and email to it by yourself, make sure you have that list cleaned or you will destroy your email service, your domain and your email reputation. This means that your emails will be blacklisted and will, for the most part, never reach the intended recipient. Email list cleaning is not cheap the first time, but it will ensure the quality of data in the list and from there you maitain the list. Just so you are aware, the average number of valid emails on a purchased list is about 50%. Let us know if you would like to talk to an expert about list cleaning.
Email List Cleaning / List Hygiene – Clean your lists before you send. Get a Quote
Email Platform – We will help you identify your requirements and set up the correct platform. We are experts in bulk mail software.
Proshark will help you define and create campaigns from single to multiple drip.
Need a testing environment or custom email development? We are here to help.
Keep reading to learn more or ask an expert.
Buy Lists or Buy Leads?
A better alternative to buying lists which most likely have dated information and will get your email service shut down, is to buy leads. There are many different varieties of leads depending on your industry, but chances are that the right type of lead is out there and you can save yourself a ton of time and grief by going this route rather than by buying lists.
Leads are the life blood of any business and we can help get your sales headed in the right direction by filling your pipeline with prospects. Send us a message and let us know what you are trying to accomplish and we will help you develop the right strategy for your business.
Warm List Building is email marketing to optin only recipients. These lists have a much higher delivery rate and are the lists that warrant most of your attention. Learn more about our DIY Email Platform for your warm list marketing. We also offer Done For You services and an Email Service Provider platform. There is zero spam tolerance policy for ProShark Email Marketing services and this is true for all warm list marketing services. These services are for verifiable optin clients only. Building your warm list is done primarily via 3 methods.
Why don’t more business owners utilize newsletters? Simple answer is time. Newsletter creation management and maintenance takes time and dedication to do properly, but if you can do it, the payoff over time is high. Most people won’t because priority dictates spending time on activities that make money right now and while newsletters have some immediate positive ROI (Return on Investment), their true value comes over time.
This is why we created the done for you newsletter where we create a newsletter for your industry every single month and mail it to all of your recipients. Naturally, because you are the expert, we create the newsletter and send it to you for approval before sending and you can edit or craft it however you like. We generate these newsletters in the native language for each country (i.e. made in the USA for US newsletters) to ensure content quality.
That is why landing pages are so important. Once you have their email, then typically you have about 7 tries to win them over. We understand the critical nature of that window, so rather than “one and done” emailing the prospect, we create a funnel process for them to follow and we guide them to the next “yes”. The conversion rate is critical in this method.
The primary thing to watch out for here is that most business owners way over-pay and most digital marketing companies way over-charge for ad buys. It isn’t that the digital marketing companies are doing anything wrong. They are just making a profit on what they are paying for ads. The problem is that business owners and digital marketers don’t buy ads correctly or measure where they can save their clients money. If you are already running ads, are you paying too much? Learn more…
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