by Olivia Walls, Intouch-Marketing
Marketing is critical to your business. Knowing which strategies will be effective and understanding how to combine different tactics across a variety of channels can result in a level of complexity you don’t feel you have the expertise – or time – in-house to pull off.
If you believe you can’t afford to hire a digital marketing agency, but also know you can’t afford to continue throwing money at marketing services without tangible results, it may be time to reconsider your marketing approach and consider taking the plunge.
After experiencing significant lost time, money and opportunities, more and more small businesses are recognizing that hiring an agency can deliver more leads and increased revenue. A digital agency may just be the medicine you need to get well.
How exactly does a marketing agency help increase revenue?
Through Defined Processes
Setting specific and measurable objectives is one of the first steps to marketing success. If you don’t understand exactly what you hope to accomplish through your efforts, it will be impossible to determine what your Return on Investment (ROI) is.
And that’s a significant concern for business owners. According to HubSpot, proving the ROI of a company’s marketing activities is one of the top concerns for business owners.
If you’re a numbers person, this ROI Calculator is designed to give you a simple idea of what your ROI would be if you invested your money in an inbound marketing program versus something like the stock market.
By Implementing Best Practices
When businesses attempt to do too much – like juggling marketing efforts as well as running day-to-day operations – it is so easy to lose focus and even lose your company. When you seek medical attention, you don’t buy gauze and tape then hope it works. You go to the doctor who, with training and experience, prescribes the right medicine. Digital marketing is the same.
There are many ways to spend marketing dollars. But if you’re not basing those investment choices on the strategies and tactics that are proven to be successful, you aren’t going to get any real value out of what you spend.
A qualified digital marketing agency knows what works and what doesn’t work. They already know the best methods for driving traffic and converting sales. That’s because the agency does this all day, every day. They will help you determine which approach and channels you should be investing in.
In fact, generating traffic and converting that traffic is a top concern for 63% of business owners when it comes to marketing their company.
By Allowing You To Spend Less on Internal Staff
Developing and executing strategic marketing plans and campaigns requires knowledge and experience. Hiring an internal team with a variety of skill sets you need is costly and requires the very knowledge that you are trying to hire. It is a roll of the dice and it just isn’t practical.
In addition to salary, you’ll want to consider the cost of benefits, such as health insurance, paid time off and other ways to attract top candidates.
When you hire a marketing agency, on the other hand, you get access to an entire team of experts. These are pros who know every aspect of marketing, creative content developers, graphic artists, social media managers, web developers, marketing analytics experts and more.
Through Valuable Experience That Saves Time
Developing and executing strategies is time-consuming. Experts who do it for a living are efficient and have solid, repeatable processes in place.
These questions can help you determine just how much time you are spending on your marketing plan or how much more time you need to spend to make it even partially effective.
- Do you have a lead generation process and sales funnel that you constantly monitor and update?
- Are you tracking which marketing efforts are resulting in more website traffic?
- Does your team understand website or social media analytics?
- Does your team battle with the constant need for fresh, creative content?
The dollar value of your time saved due to an agency’s efficiencies will offset the cost of the agency fees.
By Focusing On Results
If a marketing agency is consistently unsuccessful, it won’t stay in business!
Remember, professionals WANT to deliver results for your business. That’s how they earn more business.
A successful marketing agency is motivated to consistently deliver value to its clients and has processes in place to deliver the highest possible ROI. When assessing agencies, look specifically for a proven track record, review customer success stories and follow-up on client references.
You may be holding onto the notion that you don’t have the budget to hire a marketing agency, but working with an agency actually allows you to better control costs while driving more business through proven strategies executed by professionals who are trained to consistently analyze and optimize their methods for delivering results.
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