by Joel Phillips
Wednesdays are when businesses promotion day on Instagram by @itsjoelphillips. This series takes a look at companies and individuals who are doing something unique or are just doing the daily grind. The purpose is more than just showcasing. It is about taking a look at the organization to see why it is doing well or what could be done to improve it.
Most times, business leaders are too close to objectively see what is going right or what can be improved with the company they run. It is difficult sometimes to see how you are progressing to your longer-term vision when you are focused on daily operations. This is a mistake that is far too common, especially with the inundation of information and requirements that many owners and managers face every single day.
One of the most valuable tools often neglected is the feedback loop. If you open your doors so people can see inside, you will find that many will provide constructive criticism and that is what this is all about. Constructive ways to make your company better. There will always be haters in the social media world, but if you can get past them, you will find a wealth of valuable messaging regarding the public perception of how you are doing as a business leader.
This is not an easy step sometimes as we don’t always appreciate criticism, but it is a necessary step if you want to learn what it will take to grow and scale your company. The best companies have a 360 degree view of their performance both internally and externally. They have developed strategic initiatives to reach short, mid and longer-term goals and they typically have a good sense of their product or service and how these are perceived in the marketplace.
The Instagram Business Wednesday is meant to be a promotion of sorts to followers designed to allow companies to begin developing relationships with potential clients. Today’s marketing world is a different place than several years ago. It used to be solely about the product or service requiring 7 or so touchpoints for the potential client to make a purchase decision.
Today’s consumer demands more interaction with an average of 12 to 17 touchpoints to make a purchase decision. The first 7 to 10 touchpoints are still about what the company offers and the remaining touchpoints are more about who the buyer is dealing with as a company. In other words, it is about the relationship that the company builds with the consumer and this part is no longer optional. So if you are not building communities, then you are falling behind. It’s a new world out there.
How Do I Get My Business Promoted?
There are a couple of things you need to get your business promoted.
- Submit a DM to @itsjoelphillips or submit via our contact page telling us why your business should be promoted. Also, be sure to list some unique factors about your business or how you operate.
- Make sure your submission is in by Friday to be listed the following week.
- If you don’t get listed you are welcome to submit again the following week.
- If you have any questions, please submit them via the links above.
Joel Phillips is the founder and CEO of Proshark, Intelligent Digital Marketing Solutions. With over 30 years of management and leadership experience, his passion is helping business thrive and succeed. With a background in both start-ups and Fortune 100 companies, he has expertise in strategic planning, turnaround, crisis management, growth & scaling as well as exit strategy. Find out more at joelphillips.info.