When People Search for You—What Do They See?

We’ve all done it. Googled someone. Checked out a company’s website before a meeting. Looked up a brand after hearing about them from a friend.

Your audience is doing the same to you.

So here’s the question: when people search for you—what do they see?

Is your online presence working for you… or quietly pushing people away?

Because here’s the truth: your first impression already happened. And it likely happened on Google.

Your Digital Presence Is Speaking, Even If You’re Silent

You might not be posting every day or running a massive ad campaign.

But your online footprint is still doing the talking:

• Your outdated website
• Your half-filled LinkedIn profile
• Your unclaimed Google Business page
• Your three-year-old blog

Even your silence says something.

It says: I’m not invested. It says: I’m inconsistent. It says: I’m not ready.

And worst of all, it makes your audience feel uncertain.

People don’t trust what they can’t clearly understand.

Perception = Credibility

Studies show that 75% of consumers judge a business’s credibility based on their website alone. That means even before you speak, pitch, or post, people have already formed an opinion.

That opinion shapes whether they buy, book, share, or scroll past.

So ask yourself:

• Does my website reflect my value?
• Do my search results support my reputation?
• Does my content speak to the people I want to reach?

If not, it’s time to change what they see.

What People Should See When They Search for You

When people type your name or brand into a search bar, here’s what should greet them:

1. A polished, up-to-date website that loads quickly, tells your story, and invites action.
2. High-quality search results that include your name, business, and relevant pages.
3. Consistent branding across every digital touchpoint: social media, local listings, bios, and email signatures.
4. Recent and relevant content that shows you’re active, engaged, and trustworthy.
5. A clear call to action that guides visitors to take the next step.

This is how trust is built in a click.

Where the Gaps Usually Are

At Proshark, we run digital audits every day. And the same problems come up again and again:

• Old designs that make brands look dated
• Inconsistent messaging that confuses visitors
• Poor mobile experience
• Missing or incorrect business info
• Lack of social proof or recent activity

The fix isn’t always flashy. Sometimes, it’s just about clarity.

Taking Back Control of Your Digital Image

Here’s what we help you do at Proshark:

1. Audit Your Digital Footprint

• We assess what shows up when people search for you.
• We identify what’s helping or hurting your image.

1. Optimize Your Website

• Mobile-friendly, fast, and conversion-ready.
• Designed to reflect who you are and who you serve.

1. Manage Your Listings and SEO

• Get your Google Business Profile claimed and optimized.
• Ensure accurate info everywhere people might find you.

1. Create Valuable Content

• Build trust with blogs, videos, case studies, and social content.

1. Streamline Your Branding

• Bring visual and messaging consistency to every platform.

This isn’t about perfection. It’s about presence.

The Search Is Happening With or Without You

Whether you’re ready or not, people are searching.

You don’t get to control whether they look. But you do get to control what they find.

And in today’s digital-first world, what they find might be the difference between a closed deal and a missed opportunity.

So instead of fearing the search bar—own it.

Final Thought: Make the Right Impression Before You Say a Word

Your website. Your LinkedIn. Your search results. Your blog. Your reviews. They’re your silent sales team.

They speak before you do. Make sure they’re saying something worth listening to.

When people search for you—they should see someone worth finding.