Conversion Platforms

#NewTerm,Who'Dis?

Conversion Platforms as a Specific Tool

What is a conversion platform?

A Conversion Platform (CP) is an online destination that is built according to our super top-secret formula and leads your customers directly to your call-to-action or point of sale. We track, analyze, and optimize the customer journey ensuring that businesses can effectively turn traffic or interest into tangible sales or conversions.

But isn't that just a website?

Not quite (though we do understand the confusion). The purpose of a website is to serve as an online presence for individuals, businesses, or organizations. Unlike CP's, websites can have a variety of goals & functions, including: Promoting products or services, delivering content, facilitating communication, conducting transactions, and building brand identity. 

Can't I have both?

Yes! In fact, we often recommend it.

When you combine a conversion platform with a website, the outcome is a highly optimized online presence, a “conversion site” designed to maximize conversions, such as sales, sign-ups, or other desired actions. The conversion site is an enhanced and custom configured site designed to control user flow and used to track user behavior, analyzing data, and implementing strategies to improve the user experience and increase the likelihood of conversions.

Already have an outside existing site? Book your call to see what your integration options are.

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Conversion Platform Solutions