Welcome to the FREE Digital Marketing Strategy Course

Digital Marketing has changed. Are you ready? Take our FREE Digital Marketing Strategy Course and you will be.

The Introduction Digital Marketing

Below you will find the Introduction to the Free Digital Marketing Strategy Course, a full-version guide to help you define and create a digital marketing strategy for your organization. You will find the course video along with all materials, links and resources to complete that section. If you need help or have questions, please do not hesitate to contact us.

What Is Digital Marketing?

Digital marketing is a rapidly growing field that has become an essential component of a successful marketing strategy. It involves promoting products or services using digital technologies, including the internet, mobile phones, display advertising, and any other digital medium. In today's world, where more and more people are using digital devices to connect with businesses and make purchases, digital marketing has become increasingly important for businesses of all sizes.


A course in digital marketing typically covers a range of topics that are essential for anyone looking to create and implement effective digital marketing strategies. Some of the key areas covered in a digital marketing course include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, mobile marketing, and analytics.

  • Search engine optimization (SEO)

    Search engine optimization (SEO) is a crucial aspect of digital marketing. It involves optimizing a website so that it ranks higher in search engine results pages (SERPs) for specific keywords related to a business's products or services. This is important because most people don't go beyond the first page of search engine results, and higher rankings can result in increased traffic to a website, which can lead to more sales and conversions.

  • Pay-per-click advertising (PPC)

    Pay-per-click advertising (PPC) is another important aspect of digital marketing. It involves placing advertisements on search engine results pages (SERPs) or other websites, and paying each time someone clicks on an advertisement. PPC is a cost-effective way to generate leads and drive traffic to a website, and it is an important tool for businesses that want to quickly reach their target audience.

  • Social Media Marketing (SMM)

    Social Media Marketing (SMM) involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to reach a target audience and promote a business's products or services. This can be done through organic content, paid advertisements, or influencer marketing. Social media marketing is important because it allows businesses to connect with their target audience and build relationships with them.

  • Content Marketing

    Content Marketing involves creating and sharing valuable, relevant, and engaging content to attract and retain a target audience, and eventually, drive profitable customer action. This can be done through blog posts, videos, infographics, or any other type of content that is designed to educate and entertain a target audience. Content marketing is important because it helps businesses build trust and credibility with their target audience.

  • Email Marketing

    Email marketing is a cost-effective way to reach a target audience and promote a business's products or services. This involves sending targeted and relevant emails to a list of subscribers, and can include promotional messages, newsletters, or any other type of email that is designed to engage with a target audience. Email marketing is important because it allows businesses to build relationships with their target audience and drive conversions.

  • Mobile Marketing

    Mobile Marketing involves using mobile devices, such as smartphones and tablets, to reach a target audience and promote a business's products or services. This can include text messaging, mobile apps, or mobile-optimized websites. Mobile marketing is important because more and more people are using their mobile devices to search for products and services, and businesses need to be able to reach them where they are.

  • Analytics

    Analytics is an important aspect of digital marketing. It involves collecting and analyzing data about a business's digital marketing efforts, and using that information to make data-driven decisions about future marketing efforts. Analytics is important because it allows businesses to track the success of their digital marketing efforts and make informed decisions about how to improve them.