What Is Digital Marketing?
Digital marketing includes any campaign in which you use the internet to connect with your audience to promote your brand or business. It is an umbrella term that can combine several different tactics including email marketing, social media marketing, organic SEO marketing, content marketing, and paid advertising online. As a small business owner, you might wear many hats, but you’re not a startup anymore and you can’t continue to bootstrap your business.
It’s time to start outsourcing certain aspects of your business, and your digital marketing strategy is a key area for you to consider working with an expert. And if you’ve recently been hit by the many changes in the Google algorithm or the push for new privacy laws then you might be wondering if your digital marketing efforts are still worth it.
Why Having a Digital Marketing Strategy for Small Businesses Is Necessary
Digital marketing has become increasingly critical for small businesses. With the explosive growth of social media, online search engines, and mobile devices it’s hard to imagine a world without digital marketing. SMBs are constantly working on ways to find more customers through various mediums while keeping costs low. Having an effective digital strategy can be so useful because it provides insights into where future opportunities lie as well as what works best in specific situations.
With all the changes happening in today’s rapidly changing technology landscape like exponential growth of social media platforms such as Facebook & Twitter, increased usage of smartphones which makes product discovery easier than ever before while allowing consumers to make purchase decisions quickly. It also gives companies access to valuable customer data allowing them to map out what is the most effective approach to their audience and who that audience actually is.
Increasing The Right Traffic Increases Sales
The first reason that digital marketing is integral to the growth of your small business, is the need for more traffic to your website. Your website is your digital storefront. You need new traffic each month to stay in business and not just new traffic, but the right kind of new traffic.
You can get this with a robust digital marketing strategy that is well designed, executed, and well-targeted. Increasing well-targeted traffic to your website will bring you new leads which will, in turn, lead to increased sales.
What if you could promise your sales team new qualified leads each and every month?
Digital marketing is the solution that can provide this for your business.
Inbound Organic Search Traffic Converts Better
As you grow your traffic, it’s important that your sales team reaches out to qualified leads every week. The best way to ensure they have the right kind of leads is a strategy that includes search engine optimization (SEO). Organic search engine traffic tends to convert better because over 80% of people said they searched for a product before purchasing one. If you come up in searches with the information someone needs to make an informed decision about buying something, then they are much more likely be receptive when receiving offers from your business
Digital Marketing Is Cost-Effective
On average, digital marketing is more cost-effective than other forms of outbound marketing. Traditional forms of marketing included large budgets for television advertising, billboards, and magazine spreads. Unfortunately, only large brands could compete in such a market.
Luckily for you, today small businesses across the country and even the globe, can compete for their share of the marketing pie thanks to digital marketing. Organic traffic through search engines is free once you’ve written the content. And social media offers an avenue for connecting directly with your audience every day with the exact information and resources they’re looking for.
An expert marketing agency can guide you through the challenges of creating an online presence and help you to reach your target audience. Now is not the time abandon your strategies – adjust them to what’s working instead and that’s what a comprehensive digital marketing strategy will allow you to do!
Let Us Develop a Customized Digital Marketing Strategy for Your Business That Will Drive Sales
Social Marketing Increases Awareness and Engagement
Thanks to social media marketing you can reach your audience any time of the day or night. People are on their phones increasingly more each year. Today, more than 50% of the world’s population is on social media for an average of 2.5 hours each day.
If you want to reach your audience, you must be present and engaged on social media. People want to work with businesses they trust. And the best way to build that trust is to interact with them on social media.
Don’t post to your feed each day and then disappear. Instead, take the time to reply to any comments from the next day or answer any questions. Reach out to anyone who tagged your business and thank them personally.
This sort of personalized connection is what your audience is looking for when it comes to choosing who they do business with. They want to feel a sense of community with the companies that they are hiring.
Marketing Automation Allows You to Scale
Are you still posting to social media manually each day? When do you write your marketing emails, the day of your sale or in advance? If you’re not creating and scheduling your marketing material in advance, then you will never be able to scale your business.
Automated marketing is the key to moving your business to the next level. You can’t continue to create content the day you want to publish, post or send it. This leads to haphazard content that doesn’t lead your audience to your end goal.
This sort of fragmented marketing approach is the reason why so many small businesses don’t see the kind of results they want from their marketing campaigns. When you work with an expert agency you will first work on creating your campaign goals and then creating content that naturally leads your audience towards those results.
You Need a New Cohesive Strategy
As you can see now is the time to look at adjusting marketing strategy to what is actually working in the changing digital landscape. Change is inevitable in business. And the businesses that can adapt are the ones who succeed in the long run.
It can be hard to create a solid digital marketing strategy for small businesses. You have a business to run, and you don’t have time to keep track of all the new changes or updates. Instead, work with a digital marketing agency so you can get back to working on your business instead of spending all day on the internet.
If you’re ready to see how we can help you scale to the next level, regardless of what new changes may come, reach out to us today to schedule your free discovery call.